A new marketing proposal I created within my fashion marketing and visualisation module at university.
Having always admired La Perla and their effective celebrity campaigns, I explored the brand's heritage, consumer, sector, and competitors to consequently develop a campaign concept that I believe could launch La Perla deeper into the present world of social media.
My university dissertation research project.
Titled ‘How can Artification be used as a tool in luxury fashion communication to enhance brand experience, equity, and image, for Generation Z consumers?’. I chose to combine Fashion with my interest in Art by exploring how the two industries can associate with one another to help luxury fashion brands better engage with the next generation of consumers.
A new brand proposal I created within my fashion marketing and visualisation module at university.
Being especially interested in the wellbeing and lifestyle industries alongside fashion, I decided to combine my interests and create a brand proposal that allows consumers to receive a healthier lifestyle through their clothing and accessories.
I have had the privilege of working in social media with 3 companies in the wellness and lifestyle industries.
My experience includes orchestrating comprehensive social media content strategies that drive increased engagement rates and audience growth, while continuously refining these strategies to align with evolving consumer preferences.
Examples of my graphic content creation can be seen below.